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Web Synergies (S) Pte Ltd reports from Tokyo Games Show 2003 (26 to 29 September 2003)

The 2003 Tokyo Games Show confirms what we all already knew: when it comes to video games, nothing beats the Japanese industry. With innumerable new games for PS2 and hand phones, nothing seems to slow down the Japanese creativity. Though the market value has been declining for 3 years in a row, the recent games show perfectly illustrates the new breath of life of the industry. Three major conclusions may be drawn:

1)
If US and European publishers (EA, UbiSoft.) seem not to put the Tokyo Games Show as an important event in their calendar, Korean, Taiwanese and even Indian players are having a much more aggressive approach. On the Korean side, the most significant contribution is made by NCSoft with the release of Lineage II (The Chaotic Chronicle) and of Shining Lore.
If Shining Lore is your classic cute Japanese-like character game with awesome finishing, Lineage II clearly positions NCSoft in the same category as Atlus, FromSoftware and other great publishers. The Korean aggression is confirmed by a strong delegation of start-ups present in the Korean Pavillion. If you were shopping for good quality multiplayer online real time strategy games, no need to go further. DSi Interactive has it all. If you were instead looking for Life and avatar based games, Naviya Entertainment and its Vanilla Cat could be your dream coming true. Even on the middleware technology business, one must also include Korean companies with CRIMiddleware Co being certainly one of the most interesting ones. Hmm ., we didn't see any Singapore gaming company there. Maybe they are right: develop in secret and sell in secret, that's the way.
 
2)
Platform: when it comes to the platform, Japan is still pretty much a PS2 country. No matter how cute are the Xbox girls on the show, no matter the decent catalog proposed by Microsoft, a majority of games are still developed locally with PS2 in mind, as is testified by the Atlus catalog. So, if you are thinking about developing Xbox games for the Japanese market, think again.
 
3)

Mobile gaming: we were expecting a lot of new discoveries, we were not disappointed, with I Mode and Vodafone playing fair game to grow the market and give publishers their chance. That means giving them a major share of the revenues (not a meager token of appreciation like in Singapore). So publishers and games are plenty, Namco smartly serving both operators with games that won't wake you up in the middle of the night but are enough to keep you busy between your Fujimigaoka home sweet home and your Shinagawa office. As for the technology per se, Brew still has an edge over Java and Xevious is notoriously a value for money (210 yens).But for 500 yens, car enthusiasts would rather go for Ridge Car, which comes with pretty good image quality. The G Mode extension of I Mode is of course pushing the envelope a bit further with an impressive number of new games, but here is the trick: no downloads. You pay for each 10 minutes section.

But probably the most important contribution to the industry is the arrival of Mascot Capsule technology (and we don't say that simply because we have developed their DevNet!) which really bring 3D solutions on mobile phone to a new level, as demonstrated in the Nokia booth. Games relying on Mascot Capsule engines really stand apart. So, thumbs up to this new kid on the block.

Finally we give three special mentions:

1)
In terms of software and middleware, we have already mentioned new comers from Korea and seen a few good ones from Taiwan, but our champion is still Discreet. As we would say in Singapore, with Character Studio 4 or 3ds max 6, "no play play" ..
 
2)
Special Mention also to FromSoftware for its library of premium quality games with outstanding graphics. One wonders whether these games can be any more realistic .
 
3)
And last but not least, special mention to GameState magazine that we discovered there. GameState really gives a good overview of the economic, strategic and technical challenges of the industry. Free subscription at www.gamestate.net.

And for those of you wondering where were Web Synergies (S) Pte Ltd marketing guys doing visiting the Tokyo Games Show, well, answer in a few weeks. Patience.

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