"Touted as the next "killer app" for the Internet and Wireless worlds, Location-Based Services (LBS) will have a great impact on the way people live and conduct their business. Common examples of LBS applications are traffic alerts, mobile sales promotions, zone alerts (for games, change of service/network operator, call charges, tolls etc.), proximity search (find nearest amenity), taxi hailing, buddy finder, buying services, asset finder, travel directions etc.

The sheer size of opportunities in LBS makes it a compelling marketplace for startups and incumbent mobile player alike. However, many challenges remain, as LBS technology needs to grapple with limited bandwidth, hard-to-use interfaces, slow response, small screen size, high costs and limited applications as well as multiple and often conflicting standards," National University of Singapore Wireless Venturing Forum (April 2003).

Though, LBS applications have been mushrooming in Singapore alone in the last 2 years. High population density, extreme competition between shopping centers and between mobile operators added to the high level of IT literacy of of the Island-City population have contributed to make Singapore a perfect laboratory to test what works, what may work here or elsewhere and what will never work.

Web Synergies acts a facilitator between hardcore technology developer and companies with marketing ideas. We understand the technologies and understand your needs. As part of its own research program, Web Synergies deals with integration issues, user-friendly interfaces development, in 3D notably, and so on.